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Outdoor Advertising Retail & P.O.S. Management Services
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POS media.
Product
Range
Our Product Range

TCP builds partner relationships with its Customers by investing time to understand their business operations and objectives.  This is why TCP is renowned in satisfying customers' outdoor advertising requirements.

Our knowledge of the market and through our close liaison with companies like Prismaflex, we are able to offer on the ground technical support, while providing hardware and software to suit our clients needs.

Installations
Correct installion and operation is of paramount importance as safety is our number one concern.  Our engineers are qualified to ensure that the public are not put at any risk by any of our advertising campaigns.

Utilise our 14 years of expertise on the suitability of the advertising hoardings/POS methods etc that you are considering.

Please review examples of our advertising techniques that are detailed in the section below.

Advertising Methods

Billboards Billboards are one of the oldest and traditional forms of outdoor advertisement.  Printed on various mediums and fitted to hoarding panels located in cities, on buildings and by roads they remain one of the most established public forms of advertising.

Backlit Advertising Backlighting offers an enhanced quality billboard.  The panel's "content" is backlit, adding emphasis and high visibility at night.  Printed on paper or vinyl, backlit posters offer maximum advertising exposure and are a premium product.

Mega-boards Mega-boards are extra-large outdoor advertising.  Often printed on banner material or vinyl, they are effective because of their size or location.  These advertising campaigns are usually left in situe for a longer period than most standard posters.

City lights 'City lights' adverts are now a firmly established advertising medium.  Placed everywhere from bus shelters, underground train stations, outside venues, in all major airports and on many street corners.  Located for maximum puplic exposure, and generally at eye level they offer an outstanding means of communication .

Point of Sale Point of Sale material is widely used in operational marketing for its effectiveness and visibility.  Point of Sale covers a wide range of applications and product styles, including display stands, suspended mobiles, displays and totems.   Designed to prompt impulse sales these are placed strategically within stores (or in close proximity outside), in shopping malls or walkways.

Signage Signage is used to provide customer direction information e.g. towards a desired area or shop aisle.  These are useful for exhibitions or in supermarkets and help customers find there way while at the same time promoting specific products or services.

Banners & Free-Standing & Scrolling Panels These large format canvases look best in high ceiling areas and atriums and can also hang on columns and pillars.  Banners are a great idea for conferences, new product launches and more.

Scrolling panels: These ad locations are designed to give advertisers head-on visibility. One side of each structure scrolls to attract the eye. On the other side, you can offer a non-advertising face allowing for a directory map or opening hours etc.

Exhibition displays Exhibition displays encompass a large range of media solutions on a stand or within a specific area of an. Our specialist guidance and design can help to achieve maximum effect in these intense promotional environments.  Our point of sale techniques can prove useful.

Point of sale advertising promotes early sales.
"Outdoor advertising stands out as a powerful option for advertisers, being one of the few mediums with the potential to capture the attention of everyone."

Keith Weed, Chairman of Lever Fabergé

Source Clear Channel
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